Where the Hell is Matt?
Matthew “Matt” Harding, is an American video game designer and Internet celebrity known as Dancing Matt for his viral videos that show him dancing in front of landmarks and street scenes in various international locations. Harding has since received widespread coverage of his travel exploits in major print and broadcast media outlets, and was hired by Visa to star in their Travel Happy campaign.
Harding was known by his friends for a particular dance, and while videotaping each other in Vietnam, his travel companion suggested he add the dance. The videos were uploaded to his website for friends and family to enjoy. Later, Harding edited together 15 dance scenes, all with him center frame, with the background music “Sweet Lullaby” by “Deep Forest”. The original Song uses samples from a dying Solomon Islands language which was recorded in 1971 by a French ethnomusicologist at the Solomon Islands near Papua New Guinea. The Song, Rorogwela, was sung by a young woman named Afunakwa. According to the video “Where the Hell is Afunakwa” by Matt Harding, Afunakwa died in 1998.
The video was passed around by e-mail and eventually became viral, with his server getting 20,000 or more hits a day as it was discovered, generally country by country due to language barriers, before the launch of major video upload sites.
Harding created a second version of the video in 2006, with additional dancing scenes from subsequent travels, called “Dancing 2006″. At the request of Stride, a gum brand, he accepted sponsorship of this video, since he usually travels on a limited budget.
His videos are viewable on YouTube, Google Video, Vimeo and his own site wherethehellismatt.com. His second video has been watched 22,537,094 times on YouTube as of July 26, 2009 and Harding’s YouTube channel is ranked “#83 – Most Subscribed (All Time) – Directors” as of March 31, 2009. Harding released his third dancing video on June 20, 2008. The video is the product of 14 months of traveling in 42 countries. The background music/song of this video is called as “Praan” composed by Garry Schyman and sung by Palbasha Siddique, with lyrics adapted from the poem “Stream of Life,” a part of the Gitanjali by Rabindranath Tagore.

RSS feed for comments on this post
Share your comments